MARKETING PROBLEMS OF NIGERIAN BRICK AND CLAY PRODUCTS COMPANY LIMITED, KANO.
MARKETING PROBLEMS OF NIGERIAN BRICK AND CLAY PRODUCTS COMPANY LIMITED, KANO.
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Date
1984-09
Authors
TALIB, YA'ANA
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Abstract
This project is problem solving in nature. The
Nigerian Brick and Clay Products, Kano is a subsidiary
of the Nigerian Mining Corporation. The Kano Brickworks
has a basic problem of low sales of its products - Burnt
Bricks. The research starts with certain assumptions
which could be the reasons for the low sales. These are
high price of product, failure of the product to meet the
requirements of the customers, inadequate promotion of the
product and poor distribution network. Marketing audit is
used as a framework for analyzing the problem.
Questionnaires were distributed to Architects, Engineers
and Contractors who are the Decision Makers in the purchase
of such products (building materials. Interviews supplemented
the questionnaires.
An important finding of the research is that the
size of Burnt Brick does not satisfy the needs and wants
of customers. The Manufacturers should consider increasing
the size of bricks. Another finding is in relation to
the price of Burnt Brick which is higher than that of blocks
thereby limiting the sale of Bricks. Although Kano
Brickworks has a huge stockpile of finished products,
they are not available to buyers due to poor distribution.
The company should improve the Distribution of its products
as it is important to the sale of products. The manufacturers
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of Burnt Bricks should make the public aware of the
product and its qualities through aggressive promotion
in the National Dailies, on TV, and through Architects
Description
A PROJECT SUBMITTED TO THE POST-GRADUATE
SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA, IN
PARTIAL FULFILMENT OF THE REQUIREMENTS FOR
THE AWARD OF THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION (M.B.A.).
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
Z A R I A
SEPTEMBER, 1984.
Keywords
MARKETING,, PROBLEMS,, NIGERIAN,, BRICK,, CLAY,, PRODUCTS,, COMPANY., LIMITED,, KANO.