INFORMATION SOURCES AND CHANNELS OF COMMUNICATION IN ENTREPRENEURSHIP DEVELOPMENT: A STUDY OF POULTRY FARMERS IN PALLADAN COMMUNITY IN SABON-GARI LOCAL GOVERNMENT AREA OF KADUNA STATE, NIGERIA
INFORMATION SOURCES AND CHANNELS OF COMMUNICATION IN ENTREPRENEURSHIP DEVELOPMENT: A STUDY OF POULTRY FARMERS IN PALLADAN COMMUNITY IN SABON-GARI LOCAL GOVERNMENT AREA OF KADUNA STATE, NIGERIA
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Date
2023
Authors
IBRAHIM, Dogara, IBRAHIM, Muhammad Auwal
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Abstract
This study investigated the information sources and communication channels of entrepreneurs hip
information among poultry farmers in Palladan Community in Sabon -Gari Local Government Area
ofKaduna State. The research was guided by the objectives on levels of education of poultry farmers,
types of information sources and channels used by poultry farmers. Research method adopted was
quantitative with survey research design approach. Quantitative method was used because it was
more concern with systematic empirical investigation that provides accurate results. The population
of the study consists of two hundred and fifteen (215) poultry farmers, which was obtained through
the use of Snowballing sampling. Snowballing technic was used as the universe of the population is
not known, but rather by means of referral by the potentials participants to other participants as there
in the same community of poultry farmers. Questionnaire was used for data collection; the data
collected were quantified and analyzed using frequency counts, percentages and discussion. Some of
the findings from the analysis revealed that the highest educational qualification with the poultry
farmers was master degree and PhD. Information sources for the farmers included; veterinary
officers and research institutes and their communication channels used in accessing information by
the poultry farmers include; reports and bulletins, telephones, posters/leaflets, etc. It concluded that
poultry farmers in Palladan Community are having different level of educational background, with
different information sources and channels through which they are access information on different
aspects of their businesses. Some of the recommendations proffered included; that the need for
corporation among the poultry farmers to register with Poultry Farmers Association of Nigeria for
easy facilitation of their activities. The poultry farmers in Palladan community were urged to be
recording and documenting series of their activities as means of knowledge creation.
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'Kashim Ibrahim Library, Ahmadu Bello University Zaria. Department of Library and Information Science, Ahmadu Bello University, Zaria 1 Ibrahimdogara4(5)gmail.com, 2auwalladan02(q),gmail.com '08030546712,208062530907