THE MARKETING OF BANKING SERVICES IN THE CURRENT COMPETITIVE ENVIRONMENT. A CASE STUDY OF HABIB NIGERIA BANK LTD.

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dc.contributor.authorKURU, LAWAN AHMED
dc.date.accessioned2014-02-18T11:05:10Z
dc.date.available2014-02-18T11:05:10Z
dc.date.issued1999-10
dc.descriptionA PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (M.B.A). DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION INSTITUTE OF ADMINISTRATION ZARIA OCTOBER 1999en_US
dc.description.abstractIn a dynamic and ever changing world, the socio-economic setting distastes a responsive pattern. Money, plays much vital role than it has ever done in recent times. Investment in response to opportunities and the risk involved demand that business return over and above any amount invested. Therefore, products and services invested into must be efficiently and effectively marketed to ensure such profitable return. This also involves the investment in the financial sector/institution of the economy. Marketing in the Banking Industry has therefore taken a sophistication and competitiveness that demand so much in terms of quality services from the Banks. This study looks at the marketing [demand and supply] of such services in the present competitive setting. It therefore studies the various marketing ethics and principles for formulation and adopting suitable competitive strategies. In then addresses such factors as they are applied and. applicable in Habib Nigeria Bank Limited. The essence is to make suggestions and recommendations that will ensure improved customers and prospective customers patronage. Apart from the literature review in chapter two, it has therefore made an analysis of the marketing system of the Bank in chapter four using the methodology in chapter three. Finally, it went into summary of its findings, conclusion and recommendations based on its overall study. At the end of this study, a contribution may have been made in the Banking Services as it involves Habib Nigeria Bank Limited in the current competitive environment.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1930
dc.language.isoenen_US
dc.subjectMARKETING,en_US
dc.subjectBANKING SERVICES,en_US
dc.subjectCURRENT,en_US
dc.subjectCOMPETITIVE ENVIRONMENT,en_US
dc.subjectHABIB NIGERIA BANK LTD..en_US
dc.titleTHE MARKETING OF BANKING SERVICES IN THE CURRENT COMPETITIVE ENVIRONMENT. A CASE STUDY OF HABIB NIGERIA BANK LTD.en_US
dc.typeThesisen_US
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