THE MARKETING OF BANKING SERVICES IN THE CURRENT COMPETITIVE ENVIRONMENT. A CASE STUDY OF HABIB NIGERIA BANK LTD.
THE MARKETING OF BANKING SERVICES IN THE CURRENT COMPETITIVE ENVIRONMENT. A CASE STUDY OF HABIB NIGERIA BANK LTD.
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Date
1999-10
Authors
KURU, LAWAN AHMED
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Abstract
In a dynamic and ever changing world, the socio-economic setting
distastes a responsive pattern.
Money, plays much vital role than it has ever done in recent times.
Investment in response to opportunities and the risk involved
demand that business return over and above any amount invested.
Therefore, products and services invested into must be
efficiently and effectively marketed to ensure such profitable
return. This also involves the investment in the financial
sector/institution of the economy.
Marketing in the Banking Industry has therefore taken a
sophistication and competitiveness that demand so much in terms
of quality services from the Banks.
This study looks at the marketing [demand and supply] of such
services in the present competitive setting.
It therefore studies the various marketing ethics and principles
for formulation and adopting suitable competitive strategies.
In then addresses such factors as they are applied and. applicable
in Habib Nigeria Bank Limited. The essence is to make
suggestions and recommendations that will ensure improved
customers and prospective customers patronage.
Apart from the literature review in chapter two, it has therefore
made an analysis of the marketing system of the Bank in chapter
four using the methodology in chapter three.
Finally, it went into summary of its findings, conclusion and
recommendations based on its overall study.
At the end of this study, a contribution may have been made in
the Banking Services as it involves Habib Nigeria Bank Limited in
the current competitive environment.
Description
A PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS
ADMINISTRATION, AHMADU BELLO UNIVERSITY, ZARIA IN
PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE
AWARD OF MASTER OF BUSINESS ADMINISTRATION
(M.B.A).
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
INSTITUTE OF ADMINISTRATION
ZARIA
OCTOBER 1999
Keywords
MARKETING,, BANKING SERVICES,, CURRENT,, COMPETITIVE ENVIRONMENT,, HABIB NIGERIA BANK LTD..