CUSTOMER - MIX OF NIGERIAN RURAL BANKS: A CASE STUDY OF UNITED BANK FOR AFRICA PLC RANO BRANCH

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dc.contributor.authorCHUKWUMA, ONUORA
dc.date.accessioned2014-03-07T08:11:41Z
dc.date.available2014-03-07T08:11:41Z
dc.date.issued1992-12
dc.descriptionA PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION DEGREE DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA.en_US
dc.description.abstractThe Federal Government of N i g e r i a throuqh t h e C e n t r a l Bank of N i g e r i a , embarked upon a n a t i o n - w i d e r u r a l banking programme, o s t e n s i b ly w i t h t h e aim of encouraging the use of banks by r u r a l i n d i v i d u a l s , thereby mopping up enormous r u r a l funds for more p r o d u c t i v e r e - d i s t r i b u t i on and r e - i n v e s t m e n t through the banking system. A f t e r many years of the e x i s t e n c e of the Rural Banking Programme, it is n e c e s s a r y to f i n d out now t r u l y r u r a l where a r e t h o s e banks l o c a t e d i n t he r u r a l a r e a s. In t h i s s t u d y , based on t h e UBA Rano Branch, t h e r u r a l i t y of r u r a l banks was measured p r i n c i - p a l l y by means of p e r c e n t a g e comparison of the maximum d e p o s i t s ever made at any time by v a r i o us c a t e g o r i e s of c u s t o m e r s ; l e a d i n g to e v a l u a t i o n of t h e p e r c e n t a g e p a r t i c i p a t i o n by r u r a l i n d i v i d u a l s. The f i n d i n g is b r i e f l y t h a t p a r t i c i p a t i o n by r u r a l i n d i v i d u a l s is s t i l l meagre, but nevert h e l e s s government e f f o r t is i m p r e s s i v e and h o p e f u l . Finally, to hasten the realisation of optimal rurality in rural banking, a number of measures such as the use of "Saveway Stamps" are recommended.en_US
dc.identifier.urihttps://kubanni.abu.edu.ng/handle/123456789/3466
dc.language.isoenen_US
dc.subjectCUSTOMER,en_US
dc.subjectMIX,en_US
dc.subjectNIGERIAN RURAL BANKS,en_US
dc.subjectCASE STUDY,en_US
dc.subjectUNITED BANK FOR AFRICA,en_US
dc.subjectKANO BRANCHen_US
dc.titleCUSTOMER - MIX OF NIGERIAN RURAL BANKS: A CASE STUDY OF UNITED BANK FOR AFRICA PLC RANO BRANCHen_US
dc.typeThesisen_US
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