EFFECTIVE MANAGEMENT OF MARKETING LOGISTICS A CASE STUDY OF NIGERIA TOBACCO COMPANY (NTC) ZARIA.

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dc.contributor.authorSHEHU, IBRAHIM SHEMA.
dc.date.accessioned2014-04-08T08:15:49Z
dc.date.available2014-04-08T08:15:49Z
dc.date.issued1998-08
dc.descriptionPROJECT PRESENTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M.B.A.) DEPARTMENT OF BUSINESS ADMINISTRATION INSTITUTE OF ADMINISTRATION AHMADU BELLO UNIVERSITY, ZARIA. AUGUST, 1998.en_US
dc.description.abstractThis study was carried out in an attempt to examine the 'Effective Management of Marketing Logistic' in Nigeria Tobacco Company (NTC), Zaria. The Researcher has attempted to review the opinion of some authors in the field of Marketing Logistics Management. The data for the study were collected both from the staff of the Company, the Company distributors arid the customers. This was done with the aid of questionaires and personal interview. These formed the basis for primary data. The secondary data were also obtained through the review of the published texts, journals, magazines, Annual Reports, etc. The information/data collected were presented and analyse. It was found that the company's distribution system is weak. Suggestions were however offered on how well to address the situation.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4636
dc.language.isoenen_US
dc.subjectEFFECTIVE,en_US
dc.subjectMANAGEMENT,en_US
dc.subjectMARKETING,en_US
dc.subjectLOGISTICS,en_US
dc.subjectNIGERIAen_US
dc.subjectTOBACCO COMPANY,en_US
dc.titleEFFECTIVE MANAGEMENT OF MARKETING LOGISTICS A CASE STUDY OF NIGERIA TOBACCO COMPANY (NTC) ZARIA.en_US
dc.typeThesisen_US
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