EFFECTIVE MANAGEMENT OF MARKETING LOGISTICS A CASE STUDY OF NIGERIA TOBACCO COMPANY (NTC) ZARIA.
EFFECTIVE MANAGEMENT OF MARKETING LOGISTICS A CASE STUDY OF NIGERIA TOBACCO COMPANY (NTC) ZARIA.
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Date
1998-08
Authors
SHEHU, IBRAHIM SHEMA.
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Abstract
This study was carried out in an attempt to examine
the 'Effective Management of Marketing Logistic' in Nigeria
Tobacco Company (NTC), Zaria. The Researcher has attempted
to review the opinion of some authors in the field of
Marketing Logistics Management.
The data for the study were collected both from the
staff of the Company, the Company distributors arid the
customers. This was done with the aid of questionaires
and personal interview. These formed the basis for primary
data. The secondary data were also obtained through the
review of the published texts, journals, magazines, Annual
Reports, etc.
The information/data collected were presented and
analyse. It was found that the company's distribution
system is weak.
Suggestions were however offered on how well to
address the situation.
Description
PROJECT
PRESENTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION
AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT
FOR THE AWARD OF DEGREE OF MASTER OF BUSINESS
ADMINISTRATION (M.B.A.)
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTITUTE OF ADMINISTRATION
AHMADU BELLO UNIVERSITY, ZARIA.
AUGUST, 1998.
Keywords
EFFECTIVE,, MANAGEMENT,, MARKETING,, LOGISTICS,, NIGERIA, TOBACCO COMPANY,