AN APPRAISAL OF ADVERTISING AS A MARKETING TOOL (A CASE STUDY OF SELECTED COMPANIES IN ZARIA)

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dc.contributor.authorBENSON-GAGAR, O. E.
dc.date.accessioned2014-03-07T14:07:24Z
dc.date.available2014-03-07T14:07:24Z
dc.date.issued1993-04
dc.descriptionM.B.A. - INSTITUTE OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA APRIL, J993en_US
dc.description.abstractThe general belief that advertising contributes immensely to the growth in sales of a product has prompted me into undertaking this research work to find out whether this is actually so. My interaction with advertising agents and the fact that I have queried many advertising cost in my client' accounts during the cause of my audit work also contributes to my wanting to know whether those advertising cost actually match the result they produce in terr-as of increase in sales.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3495
dc.language.isoenen_US
dc.subjectAPPRAISAL,en_US
dc.subjectADVERTISING,en_US
dc.subjectMARKETING,en_US
dc.subjectTOOL,en_US
dc.subjectCASE STUDY,en_US
dc.subjectSELECTED,en_US
dc.subjectCOMPANIES,en_US
dc.subjectZARIAen_US
dc.titleAN APPRAISAL OF ADVERTISING AS A MARKETING TOOL (A CASE STUDY OF SELECTED COMPANIES IN ZARIA)en_US
dc.typeThesisen_US
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