AN APPRAISAL OF ADVERTISING AS A MARKETING TOOL (A CASE STUDY OF SELECTED COMPANIES IN ZARIA)
AN APPRAISAL OF ADVERTISING AS A MARKETING TOOL (A CASE STUDY OF SELECTED COMPANIES IN ZARIA)
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Date
1993-04
Authors
BENSON-GAGAR, O. E.
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Abstract
The general belief that advertising contributes
immensely to the growth in sales of a product has
prompted me into undertaking this research work to find
out whether this is actually so.
My interaction with advertising agents and the
fact that I have queried many advertising cost in my
client' accounts during the cause of my audit work also
contributes to my wanting to know whether those
advertising cost actually match the result they produce
in terr-as of increase in sales.
Description
M.B.A. - INSTITUTE OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA
APRIL, J993
Keywords
APPRAISAL,, ADVERTISING,, MARKETING,, TOOL,, CASE STUDY,, SELECTED,, COMPANIES,, ZARIA