ANALYSIS OF ATTRACTIVENESS OF ZARIA AS A TOURIST DESTINATION

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dc.contributor.authorADEYEMI, JESUFEMI AFOLABI
dc.date.accessioned2014-02-10T10:53:04Z
dc.date.available2014-02-10T10:53:04Z
dc.date.issued2012-11
dc.descriptionA THESIS SUBMITTED TO THE POST GRADUATE SCHOOL, AHMADU BELLO UNIVERSITY IN PARTIAL FULFILLMENT FOR THE AWARD OF M.SC. (TOURISM AND RECREATIONAL PLANNING) DEPARTMENT OF URBAN AND REGIONAL PLANNING, FACULTY OF ENVIRONMENTAL DESIGN, AHMADU BELLO UNIVERSITY, ZARIA. NOVEMBER, 2012.en_US
dc.description.abstractTourism is not just a lucrative sector but the fastest growing industry in the world. Many people travel miles to satisfy their pleasure apatite at any destination where satisfaction can be met. But some destinations are flooded while some are scanty. There are many approaches to investigate this and many studies had been done. But despite all these, each destination is unique in terms of its components and attractions combination. This form the basis for this study which analyses destination attractiveness of Zaria as a tourist destination. Tourists’ opinions were sampled through questionnaire at various strategic centers to cover all tourism elements at the destination. Data collected were analysed using Importance Performance Analysis technique (IPA) and Chi-Square Test of Association. The outcomes suggest major shortcomings that are traced to poor advertisement, insecurity in the destination among others. The study established the state of the attractiveness of Zaria as a tourist destination, what components and elements are attractive and are not and the factors that influence these. In line with these, the study proposes recommendation to improve its attractiveness.en_US
dc.identifier.urihttps://kubanni.abu.edu.ng/handle/123456789/887
dc.language.isoenen_US
dc.subjectANALYSIS,en_US
dc.subjectATTRACTIVENESS,en_US
dc.subjectZARIA,en_US
dc.subjectTOURIST,en_US
dc.subjectDESTINATION.en_US
dc.titleANALYSIS OF ATTRACTIVENESS OF ZARIA AS A TOURIST DESTINATIONen_US
dc.typeThesisen_US
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