ANALYSIS OF ATTRACTIVENESS OF ZARIA AS A TOURIST DESTINATION
ANALYSIS OF ATTRACTIVENESS OF ZARIA AS A TOURIST DESTINATION
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Date
2012-11
Authors
ADEYEMI, JESUFEMI AFOLABI
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Abstract
Tourism is not just a lucrative sector but the fastest growing industry in the world.
Many people travel miles to satisfy their pleasure apatite at any destination where
satisfaction can be met. But some destinations are flooded while some are scanty. There
are many approaches to investigate this and many studies had been done. But despite
all these, each destination is unique in terms of its components and attractions
combination. This form the basis for this study which analyses destination
attractiveness of Zaria as a tourist destination. Tourists’ opinions were sampled through
questionnaire at various strategic centers to cover all tourism elements at the
destination. Data collected were analysed using Importance Performance Analysis
technique (IPA) and Chi-Square Test of Association. The outcomes suggest major
shortcomings that are traced to poor advertisement, insecurity in the destination among
others. The study established the state of the attractiveness of Zaria as a tourist
destination, what components and elements are attractive and are not and the factors
that influence these. In line with these, the study proposes recommendation to improve
its attractiveness.
Description
A THESIS SUBMITTED TO THE POST GRADUATE SCHOOL,
AHMADU BELLO UNIVERSITY IN PARTIAL FULFILLMENT FOR THE
AWARD OF M.SC. (TOURISM AND RECREATIONAL PLANNING)
DEPARTMENT OF URBAN AND REGIONAL PLANNING,
FACULTY OF ENVIRONMENTAL DESIGN,
AHMADU BELLO UNIVERSITY,
ZARIA.
NOVEMBER, 2012.
Keywords
ANALYSIS,, ATTRACTIVENESS,, ZARIA,, TOURIST,, DESTINATION.