COMMUNICATION IN AGRICULTURAL RESEARCH AND INNOVATION PROCESS: A CASE STUDY OF NATIONAL AGRICULTURAL EXTENSION AND RESEARCH LIAISON SERVICES (NAERLS), ZARIA

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dc.contributor.authorABU, UMARU JOSEPH
dc.date.accessioned2016-06-30T10:43:40Z
dc.date.available2016-06-30T10:43:40Z
dc.date.issued2015-02
dc.descriptionBEING A THESIS SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES, AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A MASTER OF ARTS DEGREE IN DEVELOPMENT COMMUNICATION DEPARTMENT OF THEATRE AND PERFORMING ARTS FACULTY OF ARTS AHMADU BELLO UNIVERSITY, ZARIAen_US
dc.description.abstractThe aim of this study is to establish that indeed communication is at the heart of change. Regardless of the sophistication of technology, its use or adoption is dependent upon the communicative processes amongst stakeholders leading to its formulation, conceptualization and design. In the first part, a general review of existing body of literature is presented. This shows that there is a major gap in the extension arm of the agricultural system in Nigeria, because as at present the top-bottom approach that has not yielded much impact is still in use for information dissemination to farmers. The thesis then goes further to interrogate the National Agricultural Extension and Research Liaison Services (NAERLS) Zaria, with the view to ascertaining the participation or otherwise of local farmers in the research and innovation process. The over reliance on mass media by NAERLS to propagate the outcome of research findings in spite of its limitation and non-participatory posture is one of the key findings of this research work. This study goes further to interrogate the rationale behind the continuous use of this method amongst others and recommends the institutionalization by NAERLS of traditional forms of entertainment as extension media. Songs, dances, poetry and drama can convey information in an interesting way. It concludes that the process of communicating research and innovation needs to be reviewed to make for the participation of farmers and all stakeholders in the research and innovation processen_US
dc.identifier.urihttp://hdl.handle.net/123456789/8037
dc.language.isoenen_US
dc.subjectCOMMUNICATION,en_US
dc.subjectAGRICULTURAL RESEARCH,en_US
dc.subjectINNOVATION PROCESS:,en_US
dc.subjectCASE STUDY,en_US
dc.subjectNATIONAL AGRICULTURAL EXTENSION,en_US
dc.subjectRESEARCH LIAISON SERVICES,en_US
dc.subject(NAERLS),en_US
dc.subjectZARIA,en_US
dc.titleCOMMUNICATION IN AGRICULTURAL RESEARCH AND INNOVATION PROCESS: A CASE STUDY OF NATIONAL AGRICULTURAL EXTENSION AND RESEARCH LIAISON SERVICES (NAERLS), ZARIAen_US
dc.typeThesisen_US
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