COMMUNICATION IN AGRICULTURAL RESEARCH AND INNOVATION PROCESS: A CASE STUDY OF NATIONAL AGRICULTURAL EXTENSION AND RESEARCH LIAISON SERVICES (NAERLS), ZARIA
COMMUNICATION IN AGRICULTURAL RESEARCH AND INNOVATION PROCESS: A CASE STUDY OF NATIONAL AGRICULTURAL EXTENSION AND RESEARCH LIAISON SERVICES (NAERLS), ZARIA
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Date
2015-02
Authors
ABU, UMARU JOSEPH
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Abstract
The aim of this study is to establish that indeed communication is at the heart of change. Regardless of the sophistication of technology, its use or adoption is dependent upon the communicative processes amongst stakeholders leading to its formulation, conceptualization and design. In the first part, a general review of existing body of literature is presented. This shows that there is a major gap in the extension arm of the agricultural system in Nigeria, because as at present the top-bottom approach that has not yielded much impact is still in use for information dissemination to farmers. The thesis then goes further to interrogate the National Agricultural Extension and Research Liaison Services (NAERLS) Zaria, with the view to ascertaining the participation or otherwise of local farmers in the research and innovation process. The over reliance on mass media by NAERLS to propagate the outcome of research findings in spite of its limitation and non-participatory posture is one of the key findings of this research work. This study goes further to interrogate the rationale behind the continuous use of this method amongst others and recommends the institutionalization by NAERLS of traditional forms of entertainment as extension media. Songs, dances, poetry and drama can convey information in an interesting way. It concludes that the process of communicating research and innovation needs to be reviewed to make for the participation of farmers and all stakeholders in the research and innovation process
Description
BEING A THESIS SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES, AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A MASTER OF ARTS DEGREE IN DEVELOPMENT COMMUNICATION
DEPARTMENT OF THEATRE AND PERFORMING ARTS
FACULTY OF ARTS
AHMADU BELLO UNIVERSITY,
ZARIA
Keywords
COMMUNICATION,, AGRICULTURAL RESEARCH,, INNOVATION PROCESS:,, CASE STUDY,, NATIONAL AGRICULTURAL EXTENSION,, RESEARCH LIAISON SERVICES,, (NAERLS),, ZARIA,