PUBLIC RELATIONS AS AN EFFECTIVE PROMOTIOONAL TOOL IN MARKETING OF SERVICES. (A CASE STUDY OF KEFFI COMMUNITY BANK (NIG) LTD.)

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dc.contributor.authorALIYU KATUKA, MAIRIGA
dc.date.accessioned2014-03-11T10:01:58Z
dc.date.available2014-03-11T10:01:58Z
dc.date.issued2005-08
dc.descriptionBEING A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA) OF AHMADU BELLO UNIVERSITY, ZARIA. DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF ADMINISTRATION, AHMADU BELLO UNIVERSITY ZARIA.en_US
dc.description.abstractThe desire to reach larger of the market motivates an organization into adopting public relations as an effective promotional tool, which could help it to achieve it is objectives in a competitive market. The purpose of this research was to examine the use of public relations as an effective promotional tool in the marketing of services at Keffi Community Bank Nig. Ltd. Also the objectives of this work include, investigating the need and importance of public relations in enhancing good image and help in maintaining good relationship with customers. Primary and secondary methods of data collection were used to assemble the data for this research work. The result of the work showed that public relations have contributed immensely to the sustenance of Keffi Community Bank’s objectives and competence. Meaning that, public relations are synonymous with achieving set objectives, and have a direct bearing on Keffi community Bank’s image and goodwill.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3701
dc.language.isoenen_US
dc.subjectPUBLIC,en_US
dc.subjectRELATIONS,en_US
dc.subjectEFFECTIVE,en_US
dc.subjectPROMOTIOONAL,en_US
dc.subjectTOOL,en_US
dc.subjectMARKETING,en_US
dc.subjectSERVICES,en_US
dc.subjectCASE STUDY,en_US
dc.subjectKEFFI COMMUNITY BANKen_US
dc.titlePUBLIC RELATIONS AS AN EFFECTIVE PROMOTIOONAL TOOL IN MARKETING OF SERVICES. (A CASE STUDY OF KEFFI COMMUNITY BANK (NIG) LTD.)en_US
dc.typeThesisen_US
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