PUBLIC RELATIONS AS AN EFFECTIVE PROMOTIOONAL TOOL IN MARKETING OF SERVICES. (A CASE STUDY OF KEFFI COMMUNITY BANK (NIG) LTD.)
PUBLIC RELATIONS AS AN EFFECTIVE PROMOTIOONAL TOOL IN MARKETING OF SERVICES. (A CASE STUDY OF KEFFI COMMUNITY BANK (NIG) LTD.)
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Date
2005-08
Authors
ALIYU KATUKA, MAIRIGA
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Abstract
The desire to reach larger of the market motivates an organization into adopting
public relations as an effective promotional tool, which could help it to achieve it is
objectives in a competitive market. The purpose of this research was to examine the use
of public relations as an effective promotional tool in the marketing of services at Keffi
Community Bank Nig. Ltd. Also the objectives of this work include, investigating the
need and importance of public relations in enhancing good image and help in maintaining
good relationship with customers. Primary and secondary methods of data collection
were used to assemble the data for this research work. The result of the work showed that
public relations have contributed immensely to the sustenance of Keffi Community
Bank’s objectives and competence. Meaning that, public relations are synonymous with
achieving set objectives, and have a direct bearing on Keffi community Bank’s image and
goodwill.
Description
BEING A PROJECT SUBMITTED TO THE POSTGRADUATE
SCHOOL IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS
ADMINISTRATION (MBA) OF AHMADU BELLO UNIVERSITY,
ZARIA.
DEPARTMENT OF BUSINESS ADMINISTRATION,
FACULTY OF ADMINISTRATION,
AHMADU BELLO UNIVERSITY
ZARIA.
Keywords
PUBLIC,, RELATIONS,, EFFECTIVE,, PROMOTIOONAL,, TOOL,, MARKETING,, SERVICES,, CASE STUDY,, KEFFI COMMUNITY BANK