APPLICATION OFMARKETING STRATEGIES IN COMMERCIAL BANKING SERVICES

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dc.contributor.authorUBADA, ABAH JOHN M.
dc.date.accessioned2014-03-07T08:07:20Z
dc.date.available2014-03-07T08:07:20Z
dc.date.issued2000-05
dc.descriptionA THESIS SUBMITTED TO THE POST-GRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE MASTER OF BUSINESS ADMINISTRATION (MBA). • JUNE, 2000en_US
dc.description.abstractThis study, "The Application of Marketing Strategies on Commercial Banking Services: A Case Study of Habib Nigeria Bank PLC," was undertaken to explore and have insight into the way Commercial Banks offer their services. The study derived its significance from the recent experience of large scale distress in the Nigerian banking industry. Habib Nigeria Bank PLC. was chosen as a case study. The study used both personal interview and the questionnaire methods of collecting data. The study made several recommendations. Prominent among these recommendations is that the banks should endeavour to monitor the degree of customer satisfaction with its services on a continuous basis.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3463
dc.language.isoenen_US
dc.subjectAPPLICATION,en_US
dc.subjectOFMARKETINGen_US
dc.subjectSTRATEGIES,en_US
dc.subjectCOMMERCIAL,en_US
dc.subjectBANKING SERVICESen_US
dc.titleAPPLICATION OFMARKETING STRATEGIES IN COMMERCIAL BANKING SERVICESen_US
dc.typeThesisen_US
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