THE APPLICATION OF MARKETING CONCEPT IN THE TEXTILE INDUSTRY A CASE STUDY OF KADUNA TEXTILES LTD, KADUNA
THE APPLICATION OF MARKETING CONCEPT IN THE TEXTILE INDUSTRY A CASE STUDY OF KADUNA TEXTILES LTD, KADUNA
| dc.contributor.author | ABUBAKAR ALHAJI MUSA | |
| dc.date.accessioned | 2014-03-06T14:31:29Z | |
| dc.date.available | 2014-03-06T14:31:29Z | |
| dc.date.issued | 1993-12 | |
| dc.description | THE DEPARTMENT OF BUSINESS ADMINISTRATION INSTITUTE OF ADMINISTRATION, AHMADU BELLO UNIVERSITY ZARIA NIGERIA IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTERS OF BUSINESS ADMINISTRATION (MBA). | en_US |
| dc.description.abstract | ABSTRACT This study is a modest attempt to appraise the understanding of the marketing concept, the application, the degree and of course the general marketing activities in the textile industry with particular references to Kaduna Textile. It is aimed at assessing the extent to which the company has embraced and its implementation of the modern marketing concept with a view to finding solution to the various marketing problems millitating against its sudden down-turn in fortune and profitable operation. In view of this it is considered that the industry must formulate and implement strategies that will help it survive now and in future. The Textile industry is one of the major sectors of the Nigerian economy, therefore its level of performance is definately of great interest to all Nigerians. Also considering the trend of economic eventsin tnis country, it clearly shows that there are higher economic pressure anticipated. | en_US |
| dc.identifier.uri | https://kubanni.abu.edu.ng/handle/123456789/3436 | |
| dc.language.iso | en | en_US |
| dc.subject | APPLICATION, | en_US |
| dc.subject | MARKETING, | en_US |
| dc.subject | CONCEPT, | en_US |
| dc.subject | TEXTILE, | en_US |
| dc.subject | INDUSTRY, | en_US |
| dc.subject | CASE STUDY, | en_US |
| dc.subject | KADUNA, | en_US |
| dc.subject | TEXTILES, | en_US |
| dc.subject | LTD, | en_US |
| dc.subject | KADUNA. | en_US |
| dc.title | THE APPLICATION OF MARKETING CONCEPT IN THE TEXTILE INDUSTRY A CASE STUDY OF KADUNA TEXTILES LTD, KADUNA | en_US |
| dc.type | Thesis | en_US |