THE APPLICATION OF MARKETING CONCEPT IN THE TEXTILE INDUSTRY A CASE STUDY OF KADUNA TEXTILES LTD, KADUNA
THE APPLICATION OF MARKETING CONCEPT IN THE TEXTILE INDUSTRY A CASE STUDY OF KADUNA TEXTILES LTD, KADUNA
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Date
1993-12
Authors
ABUBAKAR ALHAJI MUSA
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Abstract
ABSTRACT
This study is a modest attempt to appraise the understanding
of the marketing concept, the application,
the degree and of course the general marketing activities
in the textile industry with particular references
to Kaduna Textile. It is aimed at assessing the
extent to which the company has embraced and its
implementation of the modern marketing concept with
a view to finding solution to the various marketing
problems millitating against its sudden down-turn in
fortune and profitable operation. In view of this it
is considered that the industry must formulate and
implement strategies that will help it survive now and
in future.
The Textile industry is one of the major sectors of
the Nigerian economy, therefore its level of performance
is definately of great interest to all Nigerians. Also
considering the trend of economic eventsin tnis country,
it clearly shows that there are higher economic
pressure anticipated.
Description
THE DEPARTMENT OF BUSINESS ADMINISTRATION INSTITUTE
OF ADMINISTRATION, AHMADU BELLO UNIVERSITY ZARIA NIGERIA
IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD
OF MASTERS OF BUSINESS ADMINISTRATION (MBA).
Keywords
APPLICATION,, MARKETING,, CONCEPT,, TEXTILE,, INDUSTRY,, CASE STUDY,, KADUNA,, TEXTILES,, LTD,, KADUNA.