MARKETING IN FINANCIAL INSTITUTIONS: A CASE STUDY OF NATIONAL PROVIDENT FUND

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dc.contributor.authorAMAEFULE, ACHIONYE CHRISTIAN
dc.date.accessioned2014-03-27T10:39:39Z
dc.date.available2014-03-27T10:39:39Z
dc.date.issued1992-11
dc.descriptionA THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL. AHMADU BELLO UNIVERSITY IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF:- MASTER OF BUSINESS ADMINISTRATION (M B A) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY, ZARIAen_US
dc.description.abstractThis work is a modest attempt to appraise the adequacy of marketing in Financial Institutions. A Case Study of NATIONAL PR0VIDENT FUND. My interest to this research was attracted by the non-satisfaction of consumers of the services rendered by the NATIONAL PROVIDENT FUND despite it being a Financial Institution. Research findings show that among other things that the benefits does not serve the purpose for which it was created inspite of its existence for almost 30years now. Conclusion and Recommendation in chapter five which were purely based on research findings after a thorough investigation, would guarantee NATIONAL PRCVIDENT FUND and other Financial Institutions a tetter image, achievement of corporate abjective and consumer satisfaction.en_US
dc.identifier.urihttps://kubanni.abu.edu.ng/handle/123456789/4316
dc.language.isoenen_US
dc.subjectMARKETING,en_US
dc.subjectFINANCIAL INSTITUTIONSen_US
dc.subjectNATIONAL PROVIDENT FUNDen_US
dc.titleMARKETING IN FINANCIAL INSTITUTIONS: A CASE STUDY OF NATIONAL PROVIDENT FUNDen_US
dc.typeThesisen_US
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