MARKETING IN FINANCIAL INSTITUTIONS: A CASE STUDY OF NATIONAL PROVIDENT FUND
MARKETING IN FINANCIAL INSTITUTIONS: A CASE STUDY OF NATIONAL PROVIDENT FUND
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Date
1992-11
Authors
AMAEFULE, ACHIONYE CHRISTIAN
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Abstract
This work is a modest attempt to appraise the adequacy of marketing in
Financial Institutions. A Case Study of NATIONAL PR0VIDENT FUND.
My interest to this research was attracted by the non-satisfaction of
consumers of the services rendered by the NATIONAL PROVIDENT FUND despite
it being a Financial Institution.
Research findings show that among other things that the benefits does not
serve the purpose for which it was created inspite of its existence for
almost 30years now.
Conclusion and Recommendation in chapter five which were purely based on
research findings after a thorough investigation, would guarantee NATIONAL
PRCVIDENT FUND and other Financial Institutions a tetter image, achievement
of corporate abjective and consumer satisfaction.
Description
A THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL.
AHMADU BELLO UNIVERSITY IN PARTIAL FULFILMENT OF THE
REQUIREMENTS FOR THE DEGREE OF:-
MASTER OF BUSINESS ADMINISTRATION
(M B A)
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY, ZARIA
Keywords
MARKETING,, FINANCIAL INSTITUTIONS, NATIONAL PROVIDENT FUND