The Impact of Public Relations on Banks Performance A Case Study of: STANDARD TRUST BANK LIMITED, KADUNA

Simple item page
dc.contributor.authorAREMU, GABRIEL OLUSEGUN
dc.date.accessioned2014-03-20T07:31:35Z
dc.date.available2014-03-20T07:31:35Z
dc.date.issued2002-09
dc.descriptionIn Partial Fulfillment of the Requirement for the Award of Master in Business Administration (MBA)en_US
dc.description.abstractABSTRACT This Study was basically conducted to reveal the impact of Public Relations on the performance of Financial Services of Standard Trust Bank Limited in Kaduna metropolis. Relevant related literatures were extensively reviewed by the researcher to serve as an essential framework and guide for the study. The researcher utilized explorative and survey methods in conducting the study. These necessitate the use of relevant instruments such as questionnaire administration, personnel interview and personal observation in collecting the relevant data in the course of the study. A sample size of twenty management staff and fifty customers were selected using simple random techniques for an estimated population of one thousand five hundred people including both the staff and the customers. However the data collected were analyzed using simple percentage method for easy interpretation. And to validate the findings of the study, the following hypotheses were formulated; HO - That the public relations activities of Standard Trust Bank Limited have no impact on the performance of the services of the bank. H1 - That the public relations activities of Standard Trust Bank have impact on the performance of the services of the bank. The hypothesis was proved while the alternative (H1) was accepted and the null hypothesis (HO) was rejected. The analysis and interpretation reveled some findings among which is that, Standard Trust Bank Limited does not have autonomous public relations department in it's area, zonal and branch offices but only in the Head Office. And finally the researcher advanced some recommendations among which is that the bank should create autonomous public relations department in every branch especially in the urban cities; such as Kaduna, Port Hercourt and Kano to handle it's public relations services.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4052
dc.language.isoenen_US
dc.subjectImpact,en_US
dc.subjectPublic,en_US
dc.subjectRelations,en_US
dc.subjectBanks,en_US
dc.subjectPerformance,en_US
dc.subjectCase Study,en_US
dc.subjectSTANDARD,en_US
dc.subjectTRUST,en_US
dc.subjectBANK,en_US
dc.subjectLIMITED,,en_US
dc.subjectKADUNAen_US
dc.titleThe Impact of Public Relations on Banks Performance A Case Study of: STANDARD TRUST BANK LIMITED, KADUNAen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
THE IMPACT OF PUBLIC RELATIONS ON BANKS PERFORMANCE, A CASE STUDY OF, STANDARD TRUST BANK LIMITED, KADUNA.pdf
Size:
2.81 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.58 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ADMINISTRATION