The Impact of Public Relations on Banks Performance A Case Study of: STANDARD TRUST BANK LIMITED, KADUNA
The Impact of Public Relations on Banks Performance A Case Study of: STANDARD TRUST BANK LIMITED, KADUNA
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Date
2002-09
Authors
AREMU, GABRIEL OLUSEGUN
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Abstract
ABSTRACT
This Study was basically conducted to reveal the impact of Public Relations on
the performance of Financial Services of Standard Trust Bank Limited in Kaduna
metropolis.
Relevant related literatures were extensively reviewed by the researcher to serve as an
essential framework and guide for the study. The researcher utilized explorative and
survey methods in conducting the study. These necessitate the use of relevant
instruments such as questionnaire administration, personnel interview and personal
observation in collecting the relevant data in the course of the study.
A sample size of twenty management staff and fifty customers were selected using
simple random techniques for an estimated population of one thousand five hundred
people including both the staff and the customers.
However the data collected were analyzed using simple percentage method for easy
interpretation. And to validate the findings of the study, the following hypotheses were
formulated;
HO - That the public relations activities of Standard Trust Bank Limited have no impact
on the performance of the services of the bank.
H1 - That the public relations activities of Standard Trust Bank have impact on the
performance of the services of the bank.
The hypothesis was proved while the alternative (H1) was accepted and the null
hypothesis (HO) was rejected.
The analysis and interpretation reveled some findings among which is that, Standard
Trust Bank Limited does not have autonomous public relations department in it's area,
zonal and branch offices but only in the Head Office.
And finally the researcher advanced some recommendations among which is that the
bank should create autonomous public relations department in every branch especially
in the urban cities; such as Kaduna, Port Hercourt and Kano to handle it's public
relations services.
Description
In Partial Fulfillment of the Requirement for the
Award of Master in Business Administration
(MBA)
Keywords
Impact,, Public,, Relations,, Banks,, Performance,, Case Study,, STANDARD,, TRUST,, BANK,, LIMITED,,, KADUNA