PROBLEMS OF STRATEGIC MARKETING PLANNING AND EXECUTION IN NEITAL SHOE AND TANNERY COMPANY LIMITED, MAIDUGURI

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dc.contributor.authorBATA, MSHELIA A.
dc.date.accessioned2014-02-07T10:51:33Z
dc.date.available2014-02-07T10:51:33Z
dc.date.issued1988-10
dc.descriptionBEING A RESEARCH PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, IN PARTIAL FULFILMENT OF REQUIREMENT FOR THE AWARD OF MASTERS OF BUSINESS ADMINISTRATION (MBA) DEGREEen_US
dc.description.abstractThe theme of this study is adequately defined by its tittle - Problems of Strategic Marketing Planning and Execution in Neital Shoe Factory. The topic is dynamic and connates changes, By directing the study to the company the problems of strategic marketing planning and execution encountered in the Company, are hoped to surface at the end of the exercise. Change is inevitable, since it is in envitable, therefore it must be managed. The essence of managing change is to sustain an quilibrium between old state of affairs and new state of affairs on the change continuum. Because of the increasing complexities of business environment, organisation can only muddle their way out of the present melle through strategic planning efforts. Without a strategy Wrote Ross and Kami (1973), "The organisation is like a ship without a radder, going around in circles. Its like a tramp, it has no place to go." •-en_US
dc.identifier.urihttps://kubanni.abu.edu.ng/handle/123456789/659
dc.language.isoenen_US
dc.subjectPROBLEMSen_US
dc.subjectSTRATEGICen_US
dc.subjectMARKETINGen_US
dc.subjectPLANNINGen_US
dc.subjectEXECUTIONen_US
dc.subjectNEITALen_US
dc.subjectSHOEen_US
dc.subjectTANNERen_US
dc.subjectCOMPANY LIMITEDen_US
dc.subjectMAIDUGURIen_US
dc.titlePROBLEMS OF STRATEGIC MARKETING PLANNING AND EXECUTION IN NEITAL SHOE AND TANNERY COMPANY LIMITED, MAIDUGURIen_US
dc.typeThesisen_US
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