PROBLEMS OF STRATEGIC MARKETING PLANNING AND EXECUTION IN NEITAL SHOE AND TANNERY COMPANY LIMITED, MAIDUGURI
PROBLEMS OF STRATEGIC MARKETING PLANNING AND EXECUTION IN NEITAL SHOE AND TANNERY COMPANY LIMITED, MAIDUGURI
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Date
1988-10
Authors
BATA, MSHELIA A.
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Abstract
The theme of this study is adequately defined by its
tittle - Problems of Strategic Marketing Planning and
Execution in Neital Shoe Factory. The topic is dynamic and
connates changes, By directing the study to the company
the problems of strategic marketing planning and
execution encountered in the Company, are hoped to surface
at the end of the exercise.
Change is inevitable, since it is in envitable, therefore
it must be managed. The essence of managing change is to
sustain an quilibrium between old state of affairs and new
state of affairs on the change continuum.
Because of the increasing complexities of business
environment, organisation can only muddle their way out of
the present melle through strategic planning efforts. Without
a strategy Wrote Ross and Kami (1973), "The organisation
is like a ship without a radder, going around in circles.
Its like a tramp, it has no place to go."
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Description
BEING A RESEARCH PROJECT SUBMITTED TO THE POSTGRADUATE
SCHOOL, AHMADU BELLO UNIVERSITY, IN PARTIAL FULFILMENT
OF REQUIREMENT FOR THE AWARD OF MASTERS OF BUSINESS
ADMINISTRATION (MBA) DEGREE
Keywords
PROBLEMS, STRATEGIC, MARKETING, PLANNING, EXECUTION, NEITAL, SHOE, TANNER, COMPANY LIMITED, MAIDUGURI