EFFECTIVE MARKETING OF FERTILIZER A CASE STUDY OF SELECTED DEALERS IN (PZ) AREA, ZARMA, KADUNA STATE.

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dc.contributor.authorTUKUR, LAWAL DANJUMA.
dc.date.accessioned2014-04-08T07:49:21Z
dc.date.available2014-04-08T07:49:21Z
dc.date.issued1999-07
dc.descriptionA THESIS SUBMITTED TO THE FACULTY OF ADMINISTRATION, AHMADU BELLO UNIVERSITY, IN PARTIAL V FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION (MBA). DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA, NIGERIA 1998en_US
dc.description.abstractThe study "Effective marketing of Fertilizer" was carried out to see how effective marketing of fertilizer is being conducted with the aim of proposing guidelines and preferring solutions to curb any deficiency that may arise in the course of marketing fertilizer selected dealers in (PZ) Zaria were taken as case study. Data for this study were collected through administration of questionnaires and personal interviews with the fertilizer dealers. The research revealed among others things that most dealers in fertilizer marketing have profit motives as a major reason for staying in business. Most of their relationship were based on personal contacts rather than established official contacts. The research further emphasized and addressed the problems of fertilizer marketing/distribution, policy implementation and suggested measures for alleviating the problems through timely and constant delivery of the product to farmers.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4631
dc.language.isoenen_US
dc.subjectEFFECTIVE,en_US
dc.subjectMARKETING,en_US
dc.subjectFERTILIZER,en_US
dc.subjectKADUNA STATE.en_US
dc.titleEFFECTIVE MARKETING OF FERTILIZER A CASE STUDY OF SELECTED DEALERS IN (PZ) AREA, ZARMA, KADUNA STATE.en_US
dc.typeThesisen_US
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