EFFECTIVE MARKETING OF FERTILIZER A CASE STUDY OF SELECTED DEALERS IN (PZ) AREA, ZARMA, KADUNA STATE.

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Date
1999-07
Authors
TUKUR, LAWAL DANJUMA.
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Abstract
The study "Effective marketing of Fertilizer" was carried out to see how effective marketing of fertilizer is being conducted with the aim of proposing guidelines and preferring solutions to curb any deficiency that may arise in the course of marketing fertilizer selected dealers in (PZ) Zaria were taken as case study. Data for this study were collected through administration of questionnaires and personal interviews with the fertilizer dealers. The research revealed among others things that most dealers in fertilizer marketing have profit motives as a major reason for staying in business. Most of their relationship were based on personal contacts rather than established official contacts. The research further emphasized and addressed the problems of fertilizer marketing/distribution, policy implementation and suggested measures for alleviating the problems through timely and constant delivery of the product to farmers.
Description
A THESIS SUBMITTED TO THE FACULTY OF ADMINISTRATION, AHMADU BELLO UNIVERSITY, IN PARTIAL V FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION (MBA). DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA, NIGERIA 1998
Keywords
EFFECTIVE,, MARKETING,, FERTILIZER,, KADUNA STATE.
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