EFFECTIVE MARKETING OF FERTILIZER A CASE STUDY OF SELECTED DEALERS IN (PZ) AREA, ZARMA, KADUNA STATE.
EFFECTIVE MARKETING OF FERTILIZER A CASE STUDY OF SELECTED DEALERS IN (PZ) AREA, ZARMA, KADUNA STATE.
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Date
1999-07
Authors
TUKUR, LAWAL DANJUMA.
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Abstract
The study "Effective marketing of Fertilizer" was carried out to see how
effective marketing of fertilizer is being conducted with the aim of proposing
guidelines and preferring solutions to curb any deficiency that may arise in the
course of marketing fertilizer selected dealers in (PZ) Zaria were taken as case
study.
Data for this study were collected through administration of questionnaires
and personal interviews with the fertilizer dealers.
The research revealed among others things that most dealers in fertilizer
marketing have profit motives as a major reason for staying in business. Most of
their relationship were based on personal contacts rather than established official
contacts.
The research further emphasized and addressed the problems of fertilizer
marketing/distribution, policy implementation and suggested measures for
alleviating the problems through timely and constant delivery of the product to
farmers.
Description
A THESIS SUBMITTED TO THE
FACULTY OF ADMINISTRATION,
AHMADU BELLO UNIVERSITY, IN PARTIAL V
FULFILLMENT OF THE REQUIREMENTS FOR
THE AWARD OF THE DEGREE OF MASTERS
OF BUSINESS ADMINISTRATION (MBA).
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA, NIGERIA
1998
Keywords
EFFECTIVE,, MARKETING,, FERTILIZER,, KADUNA STATE.