EFFECTIVE RETAILING IN NIGERIA: A CASE STUDY OF SELECTED OUTLETS IN LAGOS MUNICIPALITY

Simple item page
dc.contributor.authorETETE, Edet Ekpo
dc.date.accessioned2014-03-03T11:13:08Z
dc.date.available2014-03-03T11:13:08Z
dc.date.issued1998-06
dc.descriptionA PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER DEGREE IN BUSINESS ADMINISTRATION (MBA) OF THE AHMADU BELLO UNIVERSITY, ZARIA DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY Z A R I A JUNE, 1998en_US
dc.description.abstractRetailing involves all activities in the selling of goods or services directly to final consumers for their personal, non business use while the retail marketing tends to emphasize the planning and distribution aspects involved in the buying and selling activities. This concept is very important in the national business today because everybody is involved in the activity. Therefore, this research work is interested in finding how most of the retail outfits operate in the present economy which is characterised by uncertainties. On this basis, this study presents a theoretical expositions of how retail stores/shops operate with particular reference to Lagos metropolis. The researcher went further to evaluate the impact of store image, retail competition, quality of service by store operators, assortment of goods/products and of course the general performance of the stores selected. Questionnaires were drawn and administered on five areas in Lagos metropolis. Information obtained from these questionnaires were supported by the interviewed. It was discovered that the stores' corporate image, location and design, relationship with customers and the quality of service rendered by the stores play a vital role vii for the success and survival of the stores. Product assortments also play important role in differentiating these stores from other retail shops/stores. Retail competition has forced retail stores like supermarkets to become more efficient, to find and develop better produces, offer better services, keep facilities up-to-date and at affordable prices. It was observed that the problems of the economy has affected the general performance of the retail business. Specific in-house policy measures were recommended to boost the profit contributions as this is the only way to enhance return on investment.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3076
dc.language.isoenen_US
dc.subjectEFFECTIVE RETAILING,en_US
dc.subjectNIGERIAen_US
dc.subjectCASE STUDY,en_US
dc.subjectSELECTED OUTLETS,en_US
dc.subjectLAGOS MUNICIPALITY.en_US
dc.titleEFFECTIVE RETAILING IN NIGERIA: A CASE STUDY OF SELECTED OUTLETS IN LAGOS MUNICIPALITYen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
EFFECTIVE RETAILING IN NIGERIA A CASE STUDY OF SELECTED OUTLETS IN LAGOS MUNICIPALITY.pdf
Size:
4.58 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.58 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ADMINISTRATION