EFFECTIVE RETAILING IN NIGERIA: A CASE STUDY OF SELECTED OUTLETS IN LAGOS MUNICIPALITY
EFFECTIVE RETAILING IN NIGERIA: A CASE STUDY OF SELECTED OUTLETS IN LAGOS MUNICIPALITY
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Date
1998-06
Authors
ETETE, Edet Ekpo
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Abstract
Retailing involves all activities in the selling of
goods or services directly to final consumers for their
personal, non business use while the retail marketing tends to
emphasize the planning and distribution aspects involved in the
buying and selling activities. This concept is very important
in the national business today because everybody is involved
in the activity. Therefore, this research work is interested
in finding how most of the retail outfits operate in the
present economy which is characterised by uncertainties.
On this basis, this study presents a theoretical
expositions of how retail stores/shops operate with
particular reference to Lagos metropolis.
The researcher went further to evaluate the impact of
store image, retail competition, quality of service by store
operators, assortment of goods/products and of course the
general performance of the stores selected. Questionnaires
were drawn and administered on five areas in Lagos metropolis.
Information obtained from these questionnaires were
supported by the interviewed.
It was discovered that the stores' corporate image,
location and design, relationship with customers and the
quality of service rendered by the stores play a vital role
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for the success and survival of the stores. Product
assortments also play important role in differentiating
these stores from other retail shops/stores. Retail
competition has forced retail stores like supermarkets to
become more efficient, to find and develop better produces,
offer better services, keep facilities up-to-date and at
affordable prices.
It was observed that the problems of the economy has
affected the general performance of the retail business.
Specific in-house policy measures were recommended to boost the
profit contributions as this is the only way to enhance return
on investment.
Description
A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL
IN PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR THE AWARD OF MASTER DEGREE IN BUSINESS
ADMINISTRATION (MBA) OF THE AHMADU
BELLO UNIVERSITY, ZARIA
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
Z A R I A
JUNE, 1998
Keywords
EFFECTIVE RETAILING,, NIGERIA, CASE STUDY,, SELECTED OUTLETS,, LAGOS MUNICIPALITY.