CHALLENGES IN IMPLEMENTING PUBLIC RELATIONS PRACTICES FOR ENHANCED SERVICE DELIVERY IN STATE UNIVERSITY LIBRARIES OF BENUE AND NASARAWA STATES
CHALLENGES IN IMPLEMENTING PUBLIC RELATIONS PRACTICES FOR ENHANCED SERVICE DELIVERY IN STATE UNIVERSITY LIBRARIES OF BENUE AND NASARAWA STATES
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Date
2025
Authors
IORSHE, Terkimbi Simeon
IORFA, Terungwa
ADADU, Mary Ehi
IORNUM, Victor Shachia
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Publisher
Library and Information Management Forum
Abstract
This study investigated challenges in implementing public relations practices for enhanced
service delivery in state university libraries of Benue and Nasarawa states, Nigeria. The
study was guided by two research questions and one hypothesis. The survey research
method was used for this study. It employed descriptive research design with population of
131 library staff of Rev. Fr Moses Orshio Adasu University Library and Information
Services and Nasarawa State University Library Keffi. The study adopted a census sample
approach where all 131 library staff were studied. Data were collected through wellstructured
questionnaires. The total of 131 questionnaires were administered to
respondents and of the number, 103 were returned representing 78.63% return rate. Data
were analyzed using descriptive and inferential statistics. Findings revealed that despite
the benefits of public relations practices in promoting the value of the library and shaping
public perception, systems limitations continue to hinder the implementation of public
relations practices in Benue and Nasarawa State university libraries. The study showed
that insufficient funding (mean=3.37), incessant power outages (mean=3.34), absence of
public relations department and slow internet connectivity (mean=3.30) are critical
financial and technological constraints in carrying out public relations practices in the
State University libraries. The study discovered that librarians understand some strategies
for ensuring public relations practices to enhance service delivery in university libraries
in Benue and Nasarawa States. The result further showed that sufficient budgeting for
Library public relations activities obtained a mean score of 3.38 which underscores the
critical need for dedicated financial resources for sustaining effective public relations
practices in the libraries. The study concluded that public relations practices are essential
for enhancing service delivery and visibility of university libraries. However, financial,
technological and institutional constraints hinder their full implementation. It therefore
recommends adequate funding, establishment of dedicated public relations unit and
continuous staff training for public relations engagement.
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Library and Information Management Forum