STRATEGIES FOR EFFECTIVE MARKETING OF PETROLEUM PRODUCTS A CASE STUDY OF UNIPETROL NIGERIA PLC.

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dc.contributor.authorABDULRAHMAN, ABUBAKAR W.
dc.date.accessioned2014-03-17T11:58:37Z
dc.date.available2014-03-17T11:58:37Z
dc.date.issued1997
dc.descriptionA THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY, ZARIA.en_US
dc.description.abstractThis work has taken a look at marketing generally and particularly at marketing strategies as it affects the Marketing of Petroleum Products by UNIPETROL NIGERIA PLC. The five strategies being presently adopted by the Company in its Marketing efforts are also highlighted and discussed. Finally, for the reader to appreciate UNIPETROL'S contribution to Nigeria's Economic Development, an effort is made to look at the functions of the various departments within it as well as a brief history of the Company.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3994
dc.language.isoenen_US
dc.subjectSTRATEGIES,en_US
dc.subjectEFFECTIVE,en_US
dc.subjectMARKETING,en_US
dc.subjectPETROLEUM,en_US
dc.subjectPRODUCTS,en_US
dc.subjectCASE STUDY,en_US
dc.subjectUNIPETROL,en_US
dc.subjectNIGERIAen_US
dc.titleSTRATEGIES FOR EFFECTIVE MARKETING OF PETROLEUM PRODUCTS A CASE STUDY OF UNIPETROL NIGERIA PLC.en_US
dc.typeThesisen_US
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