ECONOMIC POLICY MEASURES ON MARKETING AND MARKETING PRACTICES AND THEIR IMPLICATION IN THE NIGERIAN ECONOMY.

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dc.contributor.authorGALADANCHI, MAHMOOD SANI
dc.date.accessioned2014-04-14T08:41:15Z
dc.date.available2014-04-14T08:41:15Z
dc.date.issued1998-08
dc.descriptionAHMADU BELLO UNIVERSITY ZARIA (CONGO) MBA FINAL YEAR PROJECT.en_US
dc.description.abstractiv ABSTRACT Before a nation as a whole could benefit from the wealth and the inventions which came to it as a result of the industrial revolution, it was necessary for people to realise that the sharing of opportunity is more important than the success of the individual. Therefore, every government must ensure that the resources of a nation are identified, monitored, regulated and harnessed such that whatever benefits thereof are shared by the populace. Development is crucial to a nation because it forms the live-wire on which the society depends. And the economic aspect of development forms the "never-centre" that supplies the necessary "energy" on which other facet of development depend for sustenance. Therefore, any sound economic development would depend largely on how effectively and efficiently the society's human and material resources are managed. These resources (material) are no exclusive preserve of individuals or groups of individuals, but of the populace. Nevertheless, individuals and groups may be allowed to harness these resources to meet the society's material needs and wants while they make profit. v Ordinarily, these individuals and groups, if left on their own would engage in over exploitation of the resources and the consumers to the detriment of the macro-society. This tendency makes it mandatory on government to monitor and regulate the different economic activities and practices to ensure and guarantee profit to producers and maximum benefits to the consumers and the society in general. The government does this through a bunch of economic policy measures and guidelines. These measures and guidelines are reviewed occasionally depending on the trends in the global and national economies. Thus in 1982, the Shagari administration introduced the austerity measures geared toward a fast economic recovery. These measures were necessitated when the glut in the world oil market in 1981 mirrored the shortcomings of the economic policies being pursued by the government and the in preparedness of government to tackle realistically a fundamental economic problem. The measures were later replaced by the Babangida administration with the SAP: Structural Adjustment Programme. The SAP measures made the Nigerian economic environment very turbulent and consequently affected firms and their marketing and marketing programmes. vi This development occasioned high inflationary trends, full or partial closure of firms, capacity under utilisation, high cost of capital and production, diminishing purchasing power, low demand, and the use of both aggressive and dynamic marketing programmes and activities by producers to attract consumers to start purchasing their products. In other words, the measures are both opportunities and threats to firms, depending on their resources and ability to sense and respond to changes as they occur in the operation environment. This requires that a producer who wants to remain in operation as a going concern should constantly monitor the operating environment and respond accordingly.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4679
dc.language.isoenen_US
dc.subjectECONOMIC,en_US
dc.subjectPOLICY,en_US
dc.subjectMEASURES,en_US
dc.subjectMARKETING,en_US
dc.subjectMARKETING,en_US
dc.subjectPRACTICES,en_US
dc.subjectIMPLICATION,en_US
dc.subjectNIGERIAN,en_US
dc.subjectECONOMY,en_US
dc.subjectCASE,en_US
dc.subjectSTUDY,en_US
dc.subjectFOOD,en_US
dc.subjectBEVERAGES,en_US
dc.subjectINDUSTRY.en_US
dc.titleECONOMIC POLICY MEASURES ON MARKETING AND MARKETING PRACTICES AND THEIR IMPLICATION IN THE NIGERIAN ECONOMY.en_US
dc.title.alternativeA CASE STUDY OF THE FOOD AND BEVERAGES INDUSTRYen_US
dc.typeThesisen_US
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