ADVERTISING IN THE OIL INDUSTRY (A CASE STUDY OF SELECTED OIL COMPANIES IN NIGERIA)

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dc.contributor.authorDARLING, Iyalla Alaliba
dc.date.accessioned2014-02-24T12:05:24Z
dc.date.available2014-02-24T12:05:24Z
dc.date.issued1998-11
dc.descriptionA THESIS SUMMITTED BY INSTITUTE OF ADMINISTRATION AHMADU BELLO UNIVERSITY, ZARIA NOVEMBER, 1998en_US
dc.description.abstractAdvertising does not just inform, as the simplest definitions would infer. Its responsibility is more extensive than that. Advertisement must promote, it must become a personal salesman to millions of individuals who could not logistically be approached by an actual personal salesman. There is this general notion that advertising despite its wide scope is limited to certain phase of life and that was the main reason this project was carried out in order to prove to people that advertising occurs in all facets of life including the oil industry. Although, advertising in oil industry may have a different motive apart from the normal assumption that, as one advertise its products to millions of people, the tendency to create awareness of their product is increased and this will lead to attracting more people to buy their products thus, increasing sale volume, leading to high volume of finance. Meanwhile, in the oil industry, most of the oil companies advertise so as to create awareness to the entire world that they are not neglecting their host communities, but rather they are providing the social amenities to the host communities, knowing quite right that, they can only operate successfully in a peaceful environment which will lead to increase in performance, efficiency and high return on investment Again, it is also worthy to note that, not all products of the oil industry can be advertised. Since, they are not visible, but the end products of the raw products can be advertised.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2414
dc.language.isoenen_US
dc.subjectADVERTISING,en_US
dc.subjectOIL,en_US
dc.subjectINDUSTRY,en_US
dc.subjectCOMPANIES,en_US
dc.subjectNIGERIAen_US
dc.titleADVERTISING IN THE OIL INDUSTRY (A CASE STUDY OF SELECTED OIL COMPANIES IN NIGERIA)en_US
dc.typeThesisen_US
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