"LAUNCHING A NEW PHARMACEUTICAL PRODUCT
"LAUNCHING A NEW PHARMACEUTICAL PRODUCT
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Date
1987-11
Authors
OLANIYI, MARCUS OYEYIPO
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Abstract
This Project is Titled "LAUNCHING A NEW PHARMACEUTICAL
PRODUCT. A CASE STUDY OF GLAXO NIG. LTD. AND PFIZER NIG. LTD."
The writer is concerned about the problems associated
with the launching of new pharmaceutical products leading to
failures in most cases of such products in achieving the firms
objectives and goals.
Thus the project is centered on the causes and remedies
of new product failures in the pharmaceutical market.
Most of the findings are based on informations obtained
from many of the pharmaceutical firms operating in Nigeria.
The secret to successful launches by the two leading
pharmaceutical firms in Nigeria by the name Glaxo Nig. Ltd,
and Pfizer Nig. are adopted in this write up to enable other
pharmaceutical firms benefit immensely in the activities
that preceed the commercialization of a new pharmaceutical
product.
Vital recommendations are given to enabling the pharmaceutical
firms achieve their set financial objectives and
goals product-wise.
Description
Being a Project Report Submitted to The
Post-Graduate School, Ahmadu Bello University
in Partial Fulfilment of the Requirements
for the Degree of Master of Business
Administration.
Department of Business Administration
Faculty of Administration
Ahmadu Bello University
Z A R I A.
NOVEMBER, 19&7.
Keywords
LAUNCHING,, PHARMACEUTICAL,, PRODUCT: