EFFECTIVE MARKETING OF DAIRY PRODUCTS IN NIGERIA: A CASE STUDY OF NATIONAL LIVESTOCK PROJECTS DIVISION / VILLAGE MILK PRODUCERS ASSOCIATION.
EFFECTIVE MARKETING OF DAIRY PRODUCTS IN NIGERIA: A CASE STUDY OF NATIONAL LIVESTOCK PROJECTS DIVISION / VILLAGE MILK PRODUCERS ASSOCIATION.
| dc.contributor.author | ABDULLAHI, Fatima O. | |
| dc.date.accessioned | 2014-03-19T09:13:13Z | |
| dc.date.available | 2014-03-19T09:13:13Z | |
| dc.date.issued | 1995-04 | |
| dc.description | BEING A PROJECT SUBMITTED TO THE POST GRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION (M. B. A.) DEPARTMENT OF BUSINESS ADMINISTRATION, INSTITUTE OF ADMINISTRATION, AHMADU BELLO UNIVERSITY, ZARIA. | en_US |
| dc.description.abstract | Marketing may be defined as the performance of all business activities that direct the flow of goods and services from the producers to the consumers. The process includes buying, selling, transportation, storage, standardization, grading, financing, information and risk bearing. In every economy, marketing acts as a catalyst because the economy and the market system have reciprocal effect on each other. Therefore the role of marketing in the Nigerian economy can not be over emphasized. The project represents a humble attempt to study how to cany out marketing effectively. For this puipose, the National Livestock Projects Division's Dairy Unit was selected as an organization which engages in marketing activities, and whose marketing division is quite young and needs to be guided with the much needed strategy to effectively market its products. This research has shown effective marketing as an important function in industrial organizations in Nigeria. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/4019 | |
| dc.language.iso | en | en_US |
| dc.subject | MARKETING, | en_US |
| dc.subject | DAIRY PRODUCTS, | en_US |
| dc.subject | NIGERIA | en_US |
| dc.subject | NATIONAL LIVESTOCK PROJECTS DIVISION | en_US |
| dc.subject | VILLAGE | en_US |
| dc.subject | MILK PRODUCERS ASSOCIATION. | en_US |
| dc.title | EFFECTIVE MARKETING OF DAIRY PRODUCTS IN NIGERIA: A CASE STUDY OF NATIONAL LIVESTOCK PROJECTS DIVISION / VILLAGE MILK PRODUCERS ASSOCIATION. | en_US |
| dc.type | Thesis | en_US |