EFFECTIVE MARKETING OF DAIRY PRODUCTS IN NIGERIA: A CASE STUDY OF NATIONAL LIVESTOCK PROJECTS DIVISION / VILLAGE MILK PRODUCERS ASSOCIATION.
EFFECTIVE MARKETING OF DAIRY PRODUCTS IN NIGERIA: A CASE STUDY OF NATIONAL LIVESTOCK PROJECTS DIVISION / VILLAGE MILK PRODUCERS ASSOCIATION.
No Thumbnail Available
Date
1995-04
Authors
ABDULLAHI, Fatima O.
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Marketing may be defined as the performance of all business activities that direct
the flow of goods and services from the producers to the consumers. The process
includes buying, selling, transportation, storage, standardization, grading,
financing, information and risk bearing. In every economy, marketing acts as a
catalyst because the economy and the market system have reciprocal effect on each
other. Therefore the role of marketing in the Nigerian economy can not be over
emphasized.
The project represents a humble attempt to study how to cany out marketing
effectively. For this puipose, the National Livestock Projects Division's Dairy Unit
was selected as an organization which engages in marketing activities, and whose
marketing division is quite young and needs to be guided with the much needed
strategy to effectively market its products.
This research has shown effective marketing as an important function in industrial
organizations in Nigeria.
Description
BEING A PROJECT SUBMITTED TO THE POST GRADUATE SCHOOL,
AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILMENT
OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF
MASTER IN BUSINESS ADMINISTRATION (M. B. A.)
DEPARTMENT OF BUSINESS ADMINISTRATION,
INSTITUTE OF ADMINISTRATION,
AHMADU BELLO UNIVERSITY,
ZARIA.
Keywords
MARKETING,, DAIRY PRODUCTS,, NIGERIA, NATIONAL LIVESTOCK PROJECTS DIVISION, VILLAGE, MILK PRODUCERS ASSOCIATION.