AN ASSESSMENT OF THE STRATEGIES FOR MARKETING ANTI-AIDS DRUGS IN NIGERIA A CASE STUDY OF ROCHE LIMITED

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dc.contributor.authorSANI, Sambo Abbas
dc.date.accessioned2014-03-12T14:33:39Z
dc.date.available2014-03-12T14:33:39Z
dc.date.issued1999-06
dc.descriptionA THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL AHMADU BELLO UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION (MBA)en_US
dc.description.abstractThis study was undertaken to assess the strategies for marketing antiaids drugs in Nigeria, A Case Study of Roche Nigeria Limited the first pharmaceutical company to introduce Anti-Aids drugs in Nigeria. AIDS, a deadly disease, is rising fast to the top of our public Health agenda from a relatively obscurity ten years ago. The great innovations in drug therapy have given hope to physicians and patients alike, the combination of drugs have been documented to . • delay disease progression and improve quality of life. It is now almost possible to live a normal life with AIDS. The study therefore will further enhance combating this problem if an effective marketing strategy is identified, as a necessary measure towards arresting the alarming rate of death due to AIDS. It will also serve as an indispensable guide for pharmaceutical companies intending to introduce and / or to adopt strategic marketing decisions on Anti-AIDS drugs in Nigeriaen_US
dc.identifier.urihttp://hdl.handle.net/123456789/3804
dc.language.isoenen_US
dc.subjectASSESSMENT,en_US
dc.subjectSTRATEGIES,en_US
dc.subjectMARKETING,en_US
dc.subjectANTI-AIDS,en_US
dc.subjectNIGERIAen_US
dc.subjectCASE STUDY,en_US
dc.subjectROCHE,en_US
dc.subjectNIGERIA LIMITEDen_US
dc.titleAN ASSESSMENT OF THE STRATEGIES FOR MARKETING ANTI-AIDS DRUGS IN NIGERIA A CASE STUDY OF ROCHE LIMITEDen_US
dc.typeThesisen_US
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