AN ASSESSMENT OF THE STRATEGIES FOR MARKETING ANTI-AIDS DRUGS IN NIGERIA A CASE STUDY OF ROCHE LIMITED
AN ASSESSMENT OF THE STRATEGIES FOR MARKETING ANTI-AIDS DRUGS IN NIGERIA A CASE STUDY OF ROCHE LIMITED
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Date
1999-06
Authors
SANI, Sambo Abbas
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Abstract
This study was undertaken to assess the strategies for marketing antiaids
drugs in Nigeria, A Case Study of Roche Nigeria Limited the first
pharmaceutical company to introduce Anti-Aids drugs in Nigeria.
AIDS, a deadly disease, is rising fast to the top of our public Health
agenda from a relatively obscurity ten years ago. The great
innovations in drug therapy have given hope to physicians and
patients alike, the combination of drugs have been documented to
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delay disease progression and improve quality of life. It is now almost
possible to live a normal life with AIDS.
The study therefore will further enhance combating this problem if an
effective marketing strategy is identified, as a necessary measure
towards arresting the alarming rate of death due to AIDS. It will also
serve as an indispensable guide for pharmaceutical companies
intending to introduce and / or to adopt strategic marketing decisions
on Anti-AIDS drugs in Nigeria
Description
A THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL
AHMADU BELLO UNIVERSITY
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF
MASTER IN BUSINESS ADMINISTRATION (MBA)
Keywords
ASSESSMENT,, STRATEGIES,, MARKETING,, ANTI-AIDS,, NIGERIA, CASE STUDY,, ROCHE,, NIGERIA LIMITED