IMPROVING THE MARKETABILITY OF THE INTERIM JOINT MATRICULATION BOARD EXAMINATION (IJMBE).

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dc.contributor.authorDUNIYA, JOSEPH NCHOCK
dc.date.accessioned2014-03-06T14:34:12Z
dc.date.available2014-03-06T14:34:12Z
dc.date.issued1999-09
dc.descriptionBEING A POSTGRADUATE RESEARCH PROJECT UNDERTAKEN IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE MASTER OF BUSINESS ADMINISTRATION (MBA) OF THE AHMADU BELLO UNIVERSITY, ZARIA, KADUNA STATE, NIGERIA.en_US
dc.description.abstractvi ABSTRACT As a result of the historical educational imbalance that Nigeria witnessed since the Colonial Era, successive governments have evolved ways by which such imbalance could be reduced. One of such ways was the establishment of the Interim Joint Matriculation Board Examination (IJMBE) whose objective was to serve as an alternative examination to be used for University admission by the educationally disadvantaged states. Since then the IJMBE has been doing just that until recently when its continued use as an entry requirement into the University is being question by some quarters (Universities and other alternative examination bodies alike). This study therefore tries to investigate such factors that have led to the poor performance of the candidates in the IJMBE with a view to improving the Marketability and acceptability of this Examination Nation Wide for university admission. The focus of the study has been geared towards attracting more candidates who are the primary beneficiaries of the programme. Ways and means of getting more candidates interested in the programme through organised service marketing approaches have been proffered as a result of findings from the study.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3437
dc.language.isoenen_US
dc.subjectIMPROVING,en_US
dc.subjectMARKETABILITY,en_US
dc.subjectINTERIM,en_US
dc.subjectJOINT,en_US
dc.subjectMATRICULATION,en_US
dc.subjectBOARD,en_US
dc.subjectEXAMINATION,en_US
dc.subjectCASE,en_US
dc.subjectSTUDY,en_US
dc.subjectPERFORMANCE,en_US
dc.subjectSTUDENTS,en_US
dc.subjectKADUNA,en_US
dc.subjectSTATE,en_US
dc.subjectPOLYTECHNIC,en_US
dc.subjectZARIA.en_US
dc.titleIMPROVING THE MARKETABILITY OF THE INTERIM JOINT MATRICULATION BOARD EXAMINATION (IJMBE).en_US
dc.title.alternative[A CASE STUDY OF THE PERFORMANCE OF STUDENTS OF KADUNA STATE POLYTECHNIC, ZARIA.]en_US
dc.typeThesisen_US
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