IMPROVING THE MARKETABILITY OF THE INTERIM JOINT MATRICULATION BOARD EXAMINATION (IJMBE).
IMPROVING THE MARKETABILITY OF THE INTERIM JOINT MATRICULATION BOARD EXAMINATION (IJMBE).
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Date
1999-09
Authors
DUNIYA, JOSEPH NCHOCK
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Abstract
vi
ABSTRACT
As a result of the historical educational imbalance that Nigeria witnessed
since the Colonial Era, successive governments have evolved ways by
which such imbalance could be reduced. One of such ways was the
establishment of the Interim Joint Matriculation Board Examination (IJMBE)
whose objective was to serve as an alternative examination to be used for
University admission by the educationally disadvantaged states. Since then
the IJMBE has been doing just that until recently when its continued use as
an entry requirement into the University is being question by some quarters
(Universities and other alternative examination bodies alike). This study
therefore tries to investigate such factors that have led to the poor
performance of the candidates in the IJMBE with a view to improving the
Marketability and acceptability of this Examination Nation Wide for
university admission. The focus of the study has been geared towards
attracting more candidates who are the primary beneficiaries of the
programme. Ways and means of getting more candidates interested in the
programme through organised service marketing approaches have been
proffered as a result of findings from the study.
Description
BEING A POSTGRADUATE RESEARCH PROJECT
UNDERTAKEN IN PARTIAL FULFILMENT OF THE
REQUIREMENT FOR THE AWARD OF THE MASTER OF
BUSINESS ADMINISTRATION (MBA) OF THE AHMADU
BELLO UNIVERSITY, ZARIA, KADUNA STATE, NIGERIA.
Keywords
IMPROVING,, MARKETABILITY,, INTERIM,, JOINT,, MATRICULATION,, BOARD,, EXAMINATION,, CASE,, STUDY,, PERFORMANCE,, STUDENTS,, KADUNA,, STATE,, POLYTECHNIC,, ZARIA.