THE ROLE OF MARKETING IN AGRICULTURE: A CASE STUDY OF ANNUR NIGERIA LIMITED, ZARIA

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dc.contributor.authorWAZIS, RUTH HARUNA.
dc.date.accessioned2014-02-17T10:44:09Z
dc.date.available2014-02-17T10:44:09Z
dc.date.issued1999-09
dc.descriptionA PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M.B.A.) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA SEPTEMBER, 1999en_US
dc.description.abstractThis is a study of the role marketing plays in Agriculture. Attempt is made to ascertain the role marketing plays in agricultural programme- Particularly, in the areas o-f production, pricing, promotion and distribution. The major problem of farming in Nigeria is the aquisition of land duts to land tenure system whereby the land is fragmented. Also problem of political, and administrative, social, economic, geographic and acquision of agricultural inputs. Based on the literature, the study of the role of marketing in agriculture, in particularly Annur Nigeria Limited, was undertaken as to have an insight on how they fomulate their policies as regards product, pricing, promotion and distribution. Major findings o-f the research are that the company does whatever the Managing Director decides to do. They produce what he wants, he fix the price that is appropriate to him depending on the market price, no promotional activities was carried out and they did not distribute the products. Whoever comes to buy should arrange for transportation of the products. The recommendations contributed in this study cover the areas of product, pricing, promotion and distribution. The study concluded that the marketing aspect of the agricultural programme should be improved, to enable it play its important role in making the programme a resounding success.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1719
dc.language.isoenen_US
dc.subjectROLEen_US
dc.subjectMARKETINGen_US
dc.titleTHE ROLE OF MARKETING IN AGRICULTURE: A CASE STUDY OF ANNUR NIGERIA LIMITED, ZARIAen_US
dc.typeThesisen_US
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