THE ROLE OF MARKETING IN AGRICULTURE: A CASE STUDY OF ANNUR NIGERIA LIMITED, ZARIA
THE ROLE OF MARKETING IN AGRICULTURE: A CASE STUDY OF ANNUR NIGERIA LIMITED, ZARIA
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Date
1999-09
Authors
WAZIS, RUTH HARUNA.
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Abstract
This is a study of the role marketing plays in
Agriculture. Attempt is made to ascertain the role marketing
plays in agricultural programme- Particularly, in the areas
o-f production, pricing, promotion and distribution.
The major problem of farming in Nigeria is the aquisition
of land duts to land tenure system whereby the land is
fragmented. Also problem of political, and administrative,
social, economic, geographic and acquision of agricultural
inputs.
Based on the literature, the study of the role of
marketing in agriculture, in particularly Annur Nigeria
Limited, was undertaken as to have an insight on how they
fomulate their policies as regards product, pricing,
promotion and distribution.
Major findings o-f the research are that the company does
whatever the Managing Director decides to do. They produce
what he wants, he fix the price that is appropriate to him
depending on the market price, no promotional activities was
carried out and they did not distribute the products.
Whoever comes to buy should arrange for transportation of the
products.
The recommendations contributed in this study cover the
areas of product, pricing, promotion and distribution.
The study concluded that the marketing aspect of the
agricultural programme should be improved, to enable it play
its important role in making the programme a resounding
success.
Description
A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL
AHMADU BELLO UNIVERSITY, ZARIA
IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR
THE AWARD OF THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION (M.B.A.)
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY ZARIA
SEPTEMBER, 1999
Keywords
ROLE, MARKETING