THE IMPACT OF DISTRIBUTION CHANNEL ON MARKETING OF PETROLEUM PRODUCT

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dc.contributor.authorSADIQ, ABUBAKAR MUSA
dc.date.accessioned2014-02-18T11:47:55Z
dc.date.available2014-02-18T11:47:55Z
dc.date.issued1997-10
dc.descriptionBEING A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL, AHMADL BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) OF AIIMADU BELLO UNIVERSITY (ABU) ZARIA DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY OCTOBER 1997en_US
dc.description.abstractThis study is an attempt to have a thorough look at the impact of distribution on the marketing of petroleum products. In this introductory part of the work, the researcher took a brief look at how petroleum products are moved from the depot to the various filling stations where the products are sold to the final consumers. In the second chapter, the researcher reviewed the work of various scholars on this topic. The sampling procedure used is the random sampling so as to give each element in the population has the chance of being choosing. Fifty (50) questionnaires were distributed while 30 were returned fully complete. The researcher also conducts oral interview and observation. However, in the analysis and tabulation of data collected, simple percentage method was used. The result obtained in this analysis agree with working hypothesis which states that the distribution method used by ELF is efficient and that it makes petroleum products available at affordable prices. The researcher also discovered that ELF has only two filling stations in Kaduna and the channel of distribution employed by ELF is short because it involved only one intermediary. ELF Marketing Nigeria Limited should open up more retail outlet in Kaduna Metropolis to meet the demand of its customers that are scattered within Kaduna Metropolis and its environs. In conclusion, the researcher recommended that the organisation should engage in other promotional activities like advertising and publicity to create awareness and boost customers' morale.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1968
dc.language.isoenen_US
dc.subjectIMPACT,en_US
dc.subjectDISTRIBUTION CHANNEL,en_US
dc.subjectMARKETING,en_US
dc.subjectPETROLEUM PRODUCT,en_US
dc.subjectELF MARKETING NIGERIA LTD).en_US
dc.titleTHE IMPACT OF DISTRIBUTION CHANNEL ON MARKETING OF PETROLEUM PRODUCTen_US
dc.title.alternative(A CASE STUDY OF ELF MARKETING NIGERIA LTDen_US
dc.typeThesisen_US
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