THE IMPACT OF DISTRIBUTION CHANNEL ON MARKETING OF PETROLEUM PRODUCT
THE IMPACT OF DISTRIBUTION CHANNEL ON MARKETING OF PETROLEUM PRODUCT
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Date
1997-10
Authors
SADIQ, ABUBAKAR MUSA
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Abstract
This study is an attempt to have a thorough look at the impact of distribution on the
marketing of petroleum products.
In this introductory part of the work, the researcher took a brief look at how
petroleum products are moved from the depot to the various filling stations where
the products are sold to the final consumers.
In the second chapter, the researcher reviewed the work of various scholars on this
topic. The sampling procedure used is the random sampling so as to give each
element in the population has the chance of being choosing. Fifty (50)
questionnaires were distributed while 30 were returned fully complete. The
researcher also conducts oral interview and observation. However, in the analysis
and tabulation of data collected, simple percentage method was used.
The result obtained in this analysis agree with working hypothesis which states that
the distribution method used by ELF is efficient and that it makes petroleum
products available at affordable prices.
The researcher also discovered that ELF has only two filling stations in Kaduna
and the channel of distribution employed by ELF is short because it involved only
one intermediary.
ELF Marketing Nigeria Limited should open up more retail outlet in Kaduna
Metropolis to meet the demand of its customers that are scattered within Kaduna
Metropolis and its environs.
In conclusion, the researcher recommended that the organisation should engage in
other promotional activities like advertising and publicity to create awareness and
boost customers' morale.
Description
BEING A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL,
AHMADL BELLO UNIVERSITY, ZARIA
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
AWARD OF THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION (MBA) OF AIIMADU BELLO UNIVERSITY (ABU)
ZARIA
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
OCTOBER 1997
Keywords
IMPACT,, DISTRIBUTION CHANNEL,, MARKETING,, PETROLEUM PRODUCT,, ELF MARKETING NIGERIA LTD).