HOTEL INDUSTRY IN NIGERIA: AN EVALUATION OF PROBLEMS AND PROSPECTS.
HOTEL INDUSTRY IN NIGERIA: AN EVALUATION OF PROBLEMS AND PROSPECTS.
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Date
1987-10
Authors
AJIBOYE, ABRAHAM OLUMIDE
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Abstract
This project work identified the problems and
prospects of the hotel industry in Nigeria.
About 30 hotels were used for the case study
through the use of structured questionnaire, interviews
and record of the hotels.
A review of relevant literature and an analysis
and interpretation of data were made.
Important conclusions were drawn from the analysis,
and vital recommendations wore made. In the course of
carrying out the research, many problems were seen
plaguing the hotel industry among which are the
following:-
1. Problem of location
2. Financial problem
3. Marketing problem
4. Corporate image problem
5. Personnel problem
6. Problem of cost
7. Poor standard of service
8. Problem of inadequate infrastructure.
Despite all these problems identified, there
are still some prospects for the industry. Though
the present economic situation scares many people
in the industry, but the few that survive the situation
have many hopes ahead.
Description
IN PARTIAL FULFILLMENT OF THE AWARD OF
MASTERS DEGREE IN BUSINESS ADMINISTRATION
BY THE AHMADU BELLO UNIVERSITY, ZARIA.
Keywords
HOTEL,, INDUSTRY,, EVALUATION,, PROBLEMS,, PROSPECTS.,