COMMUNICATION AS A MEANS OF INFLUENCING WORK BEHAVIOUR IN ORGANISATIONS. A CASE STUDY OF ZARIA INDUSTRIES LIMITED

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dc.contributor.authorYAKUBU, IRMIYA
dc.date.accessioned2014-02-18T10:55:44Z
dc.date.available2014-02-18T10:55:44Z
dc.date.issued1988-10
dc.descriptionA Project presented to the postgraduate school of Ahmadu Bello University Zaria, in partial fulfillment of the requirements for the award of the degree of Master of Business Administration (M.B.A.). DEPARTMENT OF BUSINESS ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA.en_US
dc.description.abstractThis study is on human communication between superiors and subordinates in Zaria Industries limited. Its objective is to promote better job performance through the use of communication to influence the attitude of subordinates so that they would be encouraged to give their best to the organisation by what is communicated and how this communication takes place. The data for the study was obtained through questionnaires and interviewing four heads of department and eight of their immediate subordinates. The data was analysed by comparing the responses of the subordinates against those of the superiors. Findings from the study, revealed that only a few superiors are aware of the role of communication as a means of influencing peoples attitude towards performing their jobs, while most of the subordinates are ignorant of this role at the beginning of the study. However, at the end of the study most of the subordinates admitted that communication can affect their attitude. Superiors have in addition also . expressed their desire to improve their communication by overcoming some of the communication problems discovered in the study.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1918
dc.language.isoenen_US
dc.subjectCOMMUNICATION,en_US
dc.subjectMEANS,en_US
dc.subjectINFLUENCING,en_US
dc.subjectWORK,en_US
dc.subjectBEHAVIOUR,en_US
dc.subjectORGANISATIONS,en_US
dc.subjectCASE STUDY,en_US
dc.subjectZARIA,en_US
dc.subjectINDUSTRIES,en_US
dc.subjectLIMITEDen_US
dc.titleCOMMUNICATION AS A MEANS OF INFLUENCING WORK BEHAVIOUR IN ORGANISATIONS. A CASE STUDY OF ZARIA INDUSTRIES LIMITEDen_US
dc.typeThesisen_US
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