COMMUNICATION AS A MEANS OF INFLUENCING WORK BEHAVIOUR IN ORGANISATIONS. A CASE STUDY OF ZARIA INDUSTRIES LIMITED
COMMUNICATION AS A MEANS OF INFLUENCING WORK BEHAVIOUR IN ORGANISATIONS. A CASE STUDY OF ZARIA INDUSTRIES LIMITED
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Date
1988-10
Authors
YAKUBU, IRMIYA
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Abstract
This study is on human communication between superiors
and subordinates in Zaria Industries limited. Its objective
is to promote better job performance through the use of
communication to influence the attitude of subordinates so
that they would be encouraged to give their best to the organisation
by what is communicated and how this communication
takes place.
The data for the study was obtained through questionnaires
and interviewing four heads of department and eight
of their immediate subordinates. The data was analysed by
comparing the responses of the subordinates against those of the
superiors.
Findings from the study, revealed that only a few superiors
are aware of the role of communication as a means of influencing
peoples attitude towards performing their jobs, while
most of the subordinates are ignorant of this role at the beginning
of the study. However, at the end of the study
most of the subordinates admitted that communication can
affect their attitude. Superiors have in addition also .
expressed their desire to improve their communication by
overcoming some of the communication problems discovered in
the study.
Description
A Project presented to the postgraduate school of
Ahmadu Bello University Zaria, in partial fulfillment
of the requirements for the award of the degree of
Master of Business Administration (M.B.A.).
DEPARTMENT OF BUSINESS ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA.
Keywords
COMMUNICATION,, MEANS,, INFLUENCING,, WORK,, BEHAVIOUR,, ORGANISATIONS,, CASE STUDY,, ZARIA,, INDUSTRIES,, LIMITED