CONSUMER ATTITUDE TO MADE IN NIGERIA GOODS: A CHALLENGE TO MARKETING MANAGERS

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dc.contributor.authorNANLOPk, NANLE,
dc.contributor.authorLYDIA
dc.date.accessioned2014-03-07T08:29:58Z
dc.date.available2014-03-07T08:29:58Z
dc.date.issued1999-06
dc.descriptionA RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, AHMADU BELLO UNIVERSITY ZARIA IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE MASTERS DEGREE IN BUSINESS ADMINISTRATION (MBA).en_US
dc.description.abstractABSTRACT The Study is an attempt to examine the consumer attitudes to "Made-in-Nigeria" products as seen by the consumers in Kaduna in a market area and the implications for policy making by manufacturers, marketers and the government. The responses from the subjects tend to indicate some measure of scepticism about the quality, standards, workmanship and value of "Made-in-Nigeria" goods. There tends to be little pride in membership of a large number of these goods. The finding in this work suggest the need for re-examination by all concerned - the manufacturer, distributor, promoters and the government of present practices with a view to enhancing the overall image of locally-produced goods. The work is concluded with some suggestions on areas where appropriate policies and measures for implementation for the situation to change for better. In addition, recommendations are made at the end of the study to remedy the anomalies.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3481
dc.language.isoenen_US
dc.subjectCONSUMER,en_US
dc.subjectATTITUDE,en_US
dc.subjectMADEen_US
dc.subjectNIGERIAen_US
dc.subjectGOODS:en_US
dc.subjectCHALLENGE,en_US
dc.subjectMARKETING,en_US
dc.subjectMANAGERSen_US
dc.subjectSTUDY,en_US
dc.subjectKADUNA,en_US
dc.subjectENVIRONSen_US
dc.titleCONSUMER ATTITUDE TO MADE IN NIGERIA GOODS: A CHALLENGE TO MARKETING MANAGERSen_US
dc.title.alternative(A STUDY OF KADUNA & ITS ENVIRONS)en_US
dc.typeThesisen_US
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