CONSUMER ATTITUDE TO MADE IN NIGERIA GOODS: A CHALLENGE TO MARKETING MANAGERS
CONSUMER ATTITUDE TO MADE IN NIGERIA GOODS: A CHALLENGE TO MARKETING MANAGERS
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Date
1999-06
Authors
NANLOPk, NANLE,
LYDIA
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Abstract
ABSTRACT
The Study is an attempt to examine the consumer attitudes to
"Made-in-Nigeria" products as seen by the consumers in Kaduna
in a market area and the implications for policy making by
manufacturers, marketers and the government. The responses from
the subjects tend to indicate some measure of scepticism about the
quality, standards, workmanship and value of "Made-in-Nigeria"
goods. There tends to be little pride in membership of a large
number of these goods. The finding in this work suggest the need
for re-examination by all concerned - the manufacturer,
distributor, promoters and the government of present practices with
a view to enhancing the overall image of locally-produced goods.
The work is concluded with some suggestions on areas where
appropriate policies and measures for implementation for the
situation to change for better. In addition, recommendations are
made at the end of the study to remedy the anomalies.
Description
A RESEARCH PROJECT SUBMITTED TO THE
DEPARTMENT OF BUSINESS ADMINISTRATION,
AHMADU BELLO UNIVERSITY ZARIA IN PARTIAL
FULFILMENT OF THE REQUIREMENT FOR THE
AWARD OF THE MASTERS DEGREE IN BUSINESS
ADMINISTRATION (MBA).
Keywords
CONSUMER,, ATTITUDE,, MADE, NIGERIA, GOODS:, CHALLENGE,, MARKETING,, MANAGERS, STUDY,, KADUNA,, ENVIRONS