EFFECT OF PRICING POLICIES ON TEXTILE CONSUMERS IN KADUNA STATE.

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dc.contributor.authorKANU, Judith Amaka.
dc.date.accessioned2014-04-08T08:12:08Z
dc.date.available2014-04-08T08:12:08Z
dc.date.issued1996-11
dc.descriptionA thesis submitted to the Postgraduate School, Ahmadu Bello University, Zaria, in partial fulfillment of the requirements for the award of Master of Education (Business Education) degree. November, 1996en_US
dc.description.abstractThe purpose of this work was to determine the extent to which the textile industries in Kaduna State consider the consumers in setting the price of their products, the pricing policy they adopted, the effect of the pricing policy on the consumers, and whether the consumers' perception of price coincided with the adopted pricing policy of the textile industries. In order to achieve the purpose of this study, the survey research method was adopted. In this method, questionnaire was designed and administered to consumers of textile fabrics and the management and staff of textile industries. The population for the study was made up of 300 members of the management and staff of the textile industries and a total of 3,969,252 textile consumers' in Kaduna State. Of this population a sample of 169 members of the management and staff of the textile industries was chosen and a sample of 384 textile consumers was also drawn. The t-test statistical method was used to test the null hypotheses formulated for this study. The research questions were also analysed using percentage statistical method. The hypotheses were tested at 0.05% significant level. The findings vii revealed that the textile industries do consider consumers, but consumer consideration is not a major priority in setting the price of their products. It was also found that the pricing policy adcpted by the textile industries was cost-oriented pricing policy. The findings revealed that this policy affected both the consumers' demand for textile products as well the sales volume for the textile industries. The findings revealed also that differences exist in the opinions of low and high income earners concerning their consumption rate of textile fabrics. It was also found that no significant fference exists in the opinions of males and females concerning the effects of price on consumption rate of textile fabrics. It was therefore concluded that price influence the buying behaviour of consumers because price make the consumers to decide whether or not to buy the product. It was also concluded that government policies, particularly the policy of Value Added Tax (VAT), does not only affect the textile industries but the consumers who were made to pay VAT in the form of high prices for the products. Thus it was recommenced that the government sho should review its policy of Value Added Tax as this v i i i policy falls more on the consumers than on the industries. It was also recommended that the textile industries should make use of local raw materials so as to produce at a reduced cost and sell at a low price. ixen_US
dc.identifier.urihttp://hdl.handle.net/123456789/4635
dc.language.isoenen_US
dc.subjectEFFECT,en_US
dc.subjectPRICING,en_US
dc.subjectPOLICIES,en_US
dc.subjectTEXTILE,en_US
dc.subjectCONSUMERS,en_US
dc.subjectKADUNA STATE.en_US
dc.titleEFFECT OF PRICING POLICIES ON TEXTILE CONSUMERS IN KADUNA STATE.en_US
dc.typeThesisen_US
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