EFFECT OF PRICING POLICIES ON TEXTILE CONSUMERS IN KADUNA STATE.
EFFECT OF PRICING POLICIES ON TEXTILE CONSUMERS IN KADUNA STATE.
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Date
1996-11
Authors
KANU, Judith Amaka.
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Abstract
The purpose of this work was to determine the
extent to which the textile industries in Kaduna
State consider the consumers in setting the price of
their products, the pricing policy they adopted, the
effect of the pricing policy on the consumers, and
whether the consumers' perception of price coincided
with the adopted pricing policy of the textile
industries.
In order to achieve the purpose of this study,
the survey research method was adopted. In this
method, questionnaire was designed and administered
to consumers of textile fabrics and the management
and staff of textile industries. The population for
the study was made up of 300 members of the management
and staff of the textile industries and a total of
3,969,252 textile consumers' in Kaduna State. Of
this population a sample of 169 members of the
management and staff of the textile industries was
chosen and a sample of 384 textile consumers was
also drawn. The t-test statistical method was used
to test the null hypotheses formulated for this
study. The research questions were also analysed
using percentage statistical method. The hypotheses
were tested at 0.05% significant level. The findings
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revealed that the textile industries do consider
consumers, but consumer consideration is not a major
priority in setting the price of their products. It
was also found that the pricing policy adcpted by the
textile industries was cost-oriented pricing policy.
The findings revealed that this policy affected
both the consumers' demand for textile products as well
the sales volume for the textile industries.
The findings revealed also that differences exist
in the opinions of low and high income earners
concerning their consumption rate of textile
fabrics. It was also found that no significant
fference exists in the opinions of males and
females concerning the effects of price on consumption
rate of textile fabrics.
It was therefore concluded that price influence
the buying behaviour of consumers because price make
the consumers to decide whether or not to buy the
product. It was also concluded that government
policies, particularly the policy of Value Added
Tax (VAT), does not only affect the textile
industries but the consumers who were made to pay
VAT in the form of high prices for the products.
Thus it was recommenced that the government sho
should review its policy of Value Added Tax as this
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policy falls more on the consumers than on the
industries. It was also recommended that the
textile industries should make use of local raw
materials so as to produce at a reduced cost and
sell at a low price.
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Description
A thesis submitted to the Postgraduate
School, Ahmadu Bello University, Zaria,
in partial fulfillment of the requirements
for the award of Master of Education
(Business Education) degree.
November, 1996
Keywords
EFFECT,, PRICING,, POLICIES,, TEXTILE,, CONSUMERS,, KADUNA STATE.